CRM & Loyalty

Turn First-Timers into
Loyal Regulars

Build lasting relationships with points programs, birthday rewards, and WhatsApp campaigns. Know your customers better than your competition — no separate CRM needed.

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Built-in CRM

WhatsApp & SMS

Auto birthday offers

24/7 support

Loyalty Points & Rewards

Configure a custom points program — earn X points per ₹100 spent, redeem at any time. Customers can check their balance at the counter or via SMS. No separate loyalty app needed.

Configure earn rate (e.g. 1 point = ₹10 spent)
Redeem points at POS as discount
Points expiry settings (e.g. valid for 6 months)
Double-points day / bonus point promotions
Points balance printed on every receipt

Customer Profiles & Purchase History

Every customer has a full profile in Ritaya — name, phone, email, address, total spend, visit count, favourite items, and complete purchase history. Use this data to personalise every interaction.

Auto-capture customer on first purchase
Full order history per customer
Segment by spend, visit frequency, or last visit
Identify your top 20% high-value customers

Birthday & Anniversary Offers

Delight customers on their special days automatically. Ritaya sends personalised birthday and anniversary messages with an exclusive offer coupon — no manual effort from your team.

Example birthday message sent automatically:
"Happy Birthday, Priya! Enjoy 20% off your next visit this week. Show this message at the counter. — Spice Garden"

Auto SMS/WhatsApp on birthday & anniversary
Configurable offer — discount %, free item, or bonus points
Validity window (e.g. valid for 7 days from birthday)

SMS & WhatsApp Campaigns

Send targeted campaigns to your customer list directly from Ritaya. New menu launch? Festival offer? Win-back lapsed customers? Segment your list and send personalised messages in minutes.

Send to all customers or targeted segments
Personalised messages with customer name
Campaign performance tracking — sent, delivered, opened
Schedule campaigns in advance

Complete CRM Toolkit

Referral Programs

Reward customers who bring friends. Configure referral bonus for both referrer and new customer.

Promo Codes

Create discount coupons for social media giveaways, influencer campaigns, and festive promotions.

Customer Analytics

Average order value, visit frequency, churn rate, top spenders — data to drive better decisions.

Win-Back Campaigns

Identify customers who haven't visited in 30/60/90 days. Send automatic re-engagement offers.

Feedback Collection

Send post-visit feedback SMS. Collect ratings and reviews to monitor service quality.

Tier-Based Loyalty

Create Silver, Gold, and Platinum tiers with escalating benefits. Motivates customers to spend more to unlock perks.

CRM & Loyalty FAQs

Do customers need to download an app to use the loyalty program?

No. The loyalty program is phone-number based. Customers are enrolled when you capture their number at billing. They receive a welcome SMS and can check points balance via SMS or by asking the cashier.

How many SMS can I send per month?

SMS campaigns are charged separately based on volume. Transactional messages (birthday greetings, points balance) are bundled in the plan. Contact our team for a custom SMS bundle quote based on your customer count.

Can loyalty work across multiple branches?

Yes. Loyalty points are linked to the customer's phone number, not a specific branch. Customers earn and redeem at any of your locations. Central reporting shows loyalty activity across all branches.

Can I prevent discounts stacking with loyalty redemption?

Yes. You can configure rules like "loyalty redemption not combinable with other offers" or set maximum redemption caps per bill to protect your margins.

Is loyalty available in the Starter plan?

Basic loyalty points are available from the Growth plan onwards. Advanced features like tier-based loyalty, automated campaigns, and referral programs are in the Growth and Enterprise plans.

Turn First-Timers into Loyal Regulars